Executive Director

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Lauren Kiefer

Lauren Kiefer has over 20 years’ experience as Chief Operating Officer of DocAuto, a software company headquartered in Atlanta. In that role, she grew the startup into a company with an international presence by developing internal teams and forming partnerships and relationships across the globe. The company’s client base includes the world’s largest law firms and accounting firms, and their software is also used by Fortune 500 corporate legal departments.  Lauren is also an arts advocate and a passionate supporter of parks and greenspaces. She has deep roots in the arts community in Brookhaven and is thrilled to serve as Chair of the City of Brookhaven’s Arts and Culture Commission. She previously served as Board Chair of Georgia Shakespeare and spent several years on the President’s Advisory Committee of Oglethorpe University. She is a former Executive and Finance Committee Member of the Alliance Theatre Board, and she has also served on the Executive and Development Committees of Callanwolde Fine Arts Center. Lauren also serves on the board of HUB404 which will build a 9-acre park over GA 400. Lauren is a member of the 2023 class of Leadership DeKalb, a graduate of the Arts Leaders of Metro Atlanta (Class of 2014) and an active volunteer for Leadership Atlanta (Class of 2013).

In her spare time, Lauren enjoys walking on the Peachtree Creek Greenway, attending the theatre, and laughing with friends and family. Lauren and her husband, David, reside in Brookhaven.

Board of Directors

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Joe Baiyor
Treasurer

Joe has over 30 years of experience accounting for domestic and international non-profits,  including fund accounting and preparing the annual tax filings. In addition to serving on the PCG Board, he is currently serving one international and one other domestic non-profit. He has significant accounting, regulatory and tax experience serving for-profit companies in a wide range of industries. 

His extensive business experience includes integration of acquisitions for eleven private-equity groups with multi-state, multi-location and international companies.  Joe has significant regulatory and payroll compliance experience for federal, state and local governments.

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Betsy Eggers
Founder

The PCG Inc Founder, Betsy Eggers, brings a variety of business and leadership experience to Peachtree Creek Greenway. For over twenty years, she was co-founder/CFO of ArchiTech, a design-develop-build firm that built single and multi-family homes and redeveloped warehouses into mixed-used spaces. With a Masters in Occupational Therapy, Betsy worked in the Rehab Department of DeKalb Medical Center for 23 years. She was the founding president of the Brookhaven Fields Civic Association, served on the Community Council for rezoning reviews, was founding Board member of the Fugees Family, was Treasurer of the Atlanta Friends Meeting, and served as Board Chair for the Global Village Project, a local school for refugee teenage girls. She and her husband, Jack Honderd, have lived in Brookhaven for over 30 years.
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Jeffri Epps

Jeffri L. Epps brings strategic thinking to organizations to help them achieve their goals, and is involved in planning, customer discovery and research, product innovation and development, compliance and other marketing services. Jeffri’s career has enabled her to work on businesses from Fortune 100 multinational companies to start-ups. Additionally, her experiences ranged from working with new products packaging, services, brick and mortar and online retail.  As a strategic marketer, she works on high level business concepts to P&L impact and in market execution.  Jeffri has held leadership positions with The Coca-Cola Company, Chupa Chups USA, WH Smith and Ralston Purina. Active in her community, Jeffri is an alumnus of the United Way VIP nonprofit board training program.  Jeffri is a member of the Junior League of Atlanta.  Jeffri has earned her Bachelors in Finance from Georgetown University.  She has an MBA in Marketing from Atlanta University graduating Magna Cum Laude. In her spare time, Jeffri enjoys playing tennis, cooking and traveling.  She has a personal goal of visiting all 50 states and 7 continents.  

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Ronda Fox

Ronda has lived near North Fork Peachtree Creek since 1964 – and for years, she never knew it was there! She is thrilled to be part of the discovery, clean-up and protection of this local treasure.

 

Ronda’s deep-rooted concern for our environment has heightened in the last decade because of extended visits to highly-polluted world capitals as well as travels to locales that value and protect air and water. She sees working toward transportation alternatives that make both the environment and the citizenry healthier as a golden opportunity to create a legacy for future generations.

 

With 30 years of experience in sales, building and managing sales teams, creating and developing new business entities, customer relations, and 15 years of business ownership with Standard Office Systems, Ronda looks forward to creating opportunities for all citizens to contribute to the success of the Peachtree Creek Greenway.

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Vicki Hood
Chair


Vicki Hood has over 3 decades working experience in the corporate world with AT&T.  While at AT&T she held several positions increasing in responsibilities including managing a portion of AT&T's real estate portfolio encompassing million+ sf. Vicki's most recent position was as a project manager managing AT&T's rights of ways and environmental permitting associated with AT&T's fiber optic projects throughout the contiguous, US, Alaska and Hawaii.  Vicki holds a Bachelor of Science in Business Management and enjoys volunteering in her community. She is focused on improving the recreational and health benefits realized through walking, biking, running trails and supporting these initiatives for her community and beyond. Vicki is a native of Atlanta and lives in Dekalb County with her husband where she enjoys the many recreational and cultural opportunities in and around Atlanta.
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Deuk Lee

Deuk has lived in Seoul, South Korea and New York City during his childhood. When his family moved down to Gwinnett County in Georgia, Deuk started to look for walking and outdoors opportunities which he took for granted when he was younger. Deuk now resides in Midtown Atlanta and enjoys walking his golden-doodle Miso, and riding his electric bike all around the city. Deuk holds a Bachelor of Fine Arts in Film and Television with a minor in Photography from the Savannah College of Art and Design (SCAD), and works as the Creative Director for the video-focused ad agency Forten Media. Other than storytelling through a camera lens, Deuk also holds a strong passion for public policy, planning, and political activism. He worked and volunteered with the National Asian Pacific American Women’s Forum (NAPAWF) as a canvasser and team leader advocating for AAPI women’s rights in Georgia. 
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Alex Ortiz
Vice Chair

Alex Ortiz is a Seattle native who's passionate about green spaces. He moved to Atlanta in 2009  and has been impressed by the transformation he's seen in the region in that time. He currently sits as the Interim Associate Vice President for Sustainability at Georgia Tech and hopes to continue to make a positive impact on the livability and sustainability of our community. 

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Lauren Rock

Lauren is an Atlanta native who grew up steeped in the importance of community activism. Her mother co-founded the PATH Foundation, which Lauren continues to support. Another group she donates time and energy to is the Atlanta chapter of the National Association of Women Business Owners where she contributes as a board member, Event Committee chair, and active member.

In her business life, Lauren is a Travel Concierge and the owner of Dynamic Escapes, a boutique travel planning company. She serves her clients by taking care of all the research and planning of their trips so they can simply focus on the fun to come.  

 

Lauren, her husband, and their two children (and 2 dogs) are lucky enough to live within walking distance of both the PCG and PATH 400 and can't wait until the two trails connect!

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Terry Son
 
Terry grew up in Gwinnett County where he thoroughly enjoyed parks and greenways. It provided serenity, a place to exercise and hang out with friends and families. He hopes to reciprocate the same joy he received from it by advocating and being part of Peachtree Creek Greenway. He is currently is the operations director at Forten Media, a video agency. He resides in Dunwoody with his beautiful wife and dog, Keely.
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Raul Pino 

Raúl Pino is an almost-native of Atlanta where he came to study at Georgia Tech – and stayed for good.  His career has taken him to places far and wide within and outside the U.S., including assignments in France, Canada and Chile.  He has held different positions in private and public companies as well as at CARE, an international non-profit based in Atlanta in roles involving strategy, planning and execution. Raul is an avid traveler and hiker.  He has hiked in the Camino de Santiago, the trail to Everest Base Camp, up to the summit of Mt. Kilimanjaro, the parks in Patagonia, and the majestic redwood forests of northern California among others. His first-hand experience of the transformation the Beltline brought about in the Collier Hills area made him an avid fan of PCG and, hence, joining the Board to help drive the vision and promise of the PCG trail.
 

Founders/Alumni of the Board

These founders and alumni of the Board engage with the Peachtree Creek Greenway, Inc. with their time, talent, and treasure: 

David Tracht
David Tracht
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Darryl Clark
Darryl Clark
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Mary Galardi
Mary Galardi
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Meredith O'Conner
Meredith O'Conner
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Randy McDow
Randy McDow
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Debbie Miller
Debbie Miller
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Denise Johnson
Denise Johnson
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Martha Johnson
Martha Johnson
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Sally W. Epstein
Sally W. Epstein
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Matt Robbins
Matt Robbins
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Steve Clowse